Blog posts of '2016' 'February'

5 Packaging Tips for Small Businesses or Handmade Items

At Digiwrap, we love the idea of prioritizing presentation. As one of our crafty customers put it, “I want to visually communicate that my item is special and that I’m handing it over to the buyer in a special way.” When your buyer submits an order online or makes the decision to make a purchase in person, your packaging can affirm the decision for them. There will be no buyer’s remorse if they open the shipping box, or if in person they are handed the purchase, and it feels to them more like a gift than a transaction. Your packaging can do that work for you—elevating your product to a new level.

Here are a few tips for creating packaging that works:

1. Keep it simple. You won’t be able to sustain packaging if it involves a long process or a huge expense. With packaging, often less is more. We’ve seen clients do amazing things with just a few sheets of custom tissue paper and twine.


2. Consider your brand. What does your brand stand for? Work the essential elements and feel into your packaging. This may mean designing a logo tissue paper (which keeps with the simple theme above.) Or maybe your brand is about whimsy, or nature…work these elements into a custom tissue paper design that stands out as original.


3. Protect your items—beautifully. You know you need items to be wrapped so they don’t break during shipping or the ride home. So why not beautify the padding? Custom tissue paper is great for handling the job of keeping your items safe for shipping.


4. Get outside advice or help. We’ve seen clients turn out incredible packaging and ideas that they likely couldn’t have come up with on their own. Youcould consider a designer who can put together a custom tissue paper design, or even a brand development company like Postfilm, which one of our clients used for her photography packaging.

Jen Osojnicki

5. Encourage repeat business. You accomplished the most difficult part, which was getting them as a customer in the first place. Encourage more business both through your stunning packaging, and through a reminder of how they can find you again next time. This may be a business card, or it may be as simple as your website address or shortlink listed on the tissue paper.peppersprouts_cheesemarkers

Ready to design your custom tissue paper? Learn more about ordering.

Pantone’s 2016 Colors of the Year Are Perfect for Weddings

Every year, Pantone, the company of color, selects a color of the year—a snapshot of the attitudes and moods of common culture for that year. Often, that color then begins to pop up and dominate in places throughout the culture. You will see this especially happen in weddings, where people select signature colors that are both trendy and beautiful for establishing a theme.

For the first time ever, Pantone decided to choose two colors for 2016, Rose Quartz and Serenity. “Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer, embracing rose tone and the cooler, tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

Both colors happen to be fabulous for the modern wedding—and all of the words used to describe the colors sound perfect for both a big day to remember, as well as the launching pad for a great marriage: warm and embracing balanced with a cool and tranquil; soothing, order, and peace.

At Digiwrap, we love color. Many of the betrothed turn to us to bring color into their wedding favors. Check out tissue gift wrap we created that can be personalized to match the colors for any wedding theme. Here, we’ve used Rose Quartz and Serenity to demonstrate how this might look if you are going for an on-trend, Color of the Year wedding:


When you visit the Order page for the tissue paper, you have the opportunity to do an exact color match by entering the RGB values of a color you have selected. We found the RGB values for the Colors of the Year on Pantone’s website. You choose two colors, as well as the background color for your design. The above preview shows Serenity as a background color, and Rose Quartz as Accent Color 2. (Accent Color 1 is White.) Then you can preview your design to see how it will look before ordering.

Do you have another color in mind? Use the Pantone site to find the RGB values of the colors you have in mind. Then let us create a custom tissue paper using our Wedding Fleur design that matches your vision!

Or, check out our other customizable wedding tissue paper templates.